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HTC VIVE and Snap Spectacles Lead 2025 VR Arcade & Attraction Summit Sponsorship Lineup

The Newest Snap Spectacles will be showcased at the VR Arcade and Attraction Summit

The VR Arcade & Attraction Summit is excited to reveal its official sponsors for 2025, showcasing the biggest names in virtual and augmented reality technology.

HTC VIVE, returning for its third year as Presenting Sponsor, continues to lead the way in immersive entertainment. As a pioneer in VR hardware, HTC VIVE has played a critical role in advancing location-based VR experiences worldwide, and their continued support ensures attendees will have access to cutting-edge innovations.

Snap Spectacles, a major force in the AR space, joins the summit for the first time as a Silver Sponsor, reinforcing the event’s expanded focus on augmented reality and immersive entertainment. With their revolutionary AR wearables and interactive experiences, Snap Spectacle is pushing the boundaries of digital engagement, offering new ways to merge the virtual and physical worlds.

Verse Immersive, a pioneer in interactive AR experiences, joins as a Gold Sponsor. Specializing in immersive storytelling through augmented reality, Verse Immersive is bringing fresh, engaging narratives to the entertainment landscape.

Zero Latency and Crowdspecs round out the Silver tier, contributing their expertise in location-based VR and spatial computing. LAI Games, a long-time leader in the arcade industry, marks its fifth year as a Bronze Sponsor.

New Augmented Reality Panel

Monday March 17 from 4:00 PM – 5:00 PM

Augmenting Reality: Engaging New Audiences with AR Technology

Augmented and Mixed Reality are still in their early stages, but some implementations have already proven successful in attracting and engaging audiences. This session explores the blending of physical and virtual worlds, highlighting how these technologies can enhance attractions, increase interactivity, and create new opportunities for guest engagement.

Panelists:

  • Ray Kallmeyer, CEO, Enklu
  • Karolina Matras, Spectacles Partnerships Manager, Snap Inc.
  • Brent Bushnell, CEO & Founder, Two Bit Circus

About the VR Arcade & Attraction Summit

The VR Arcade & Attraction Summit is the premier event for location-based VR, bringing together industry experts, operators, and innovators to discuss trends, technology, and business opportunities.

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