Speaker Profiles

These industry leaders helped make VR Summit 2025 unforgettable.

This year’s VR Arcade & Attractions Summit brought together one of our most exciting speaker lineups in eight years. Industry pioneers, tech innovators, and visionary operators will shared brilliant insights, strategies, and the latest breakthroughs in immersive entertainment.

Catch the recordings on our media page. Or join circle and be part of the conversation.

Annie Parker

Zero Latency
Director
Over 10 years of sales, business development experience in the medical field, health and beauty infomercials, and technology. Focused on the expansion of free-roaming VR experiences in North America and partnering with investors to expand their portfolio with this rapidly growing market.

Anthony Batt

Wevr
Co-Founder & EVP
Anthony Batt is a co-founder and member of the executive management team at Wevr. He has partnered with some of the most creative minds in business and entertainment to develop groundbreaking immersive virtual reality experiences including the Harry Potter VR experience, Gnomes & Goblins and the award winning, The Blu. His work has been featured in The New Yorker, Wall Street Journal, Fast Company, The Verge, Bloomberg, and The New York Times.

Aundrea Frahm

University of Nevada of Las Vegas
Director of Immersive Learning Initiatives
Aundrea Frahm is a trailblazer in immersive education, leading the integration of VR/AR technologies in higher education. She founded the VR/AR initiatives at Southern Utah University (SUU) as the Director of VR/AR Initiatives and now serves as the inaugural Director of Immersive Learning Initiatives at the University of Nevada, Las Vegas (UNLV). With a decade of collegiate teaching experience, she is passionate about the future of education through extended realities and spatial computing. Beyond her work in XR, Aundrea is also a professional artist, creative director, and dancer, blending technology and creativity in innovative ways.

Bob Cooney

VR Arcade Game Summit
Host
Bob Cooney is a global speaker, moderator, and futurist covering extended realities and the metaverse. He’s frequently called the leading expert on location-based virtual reality. His mission is preparing people for the massive change coming as these emerging technologies begin impacting not just our industry, but every aspect of our lives. He founded the VR Arcade Game Summit, the biggest dedicated location-based VR conference in the US.

Brendan Smythe

V1 Arcade
CEO
Brendan Smythe is the CEO of VR1 Arcade, leading its expansion into the largest VR entertainment center in the United States. Under his leadership, VR1 has grown into a 10,000-square-foot facility featuring a dynamic E-Sports arena, cutting-edge VR stations, gaming PCs, custom-built arcade cabinets, and a bar/restaurant. His passion for innovation and immersive experiences continues to shape the future of VR entertainment.

Brent Bushnell

Two Bit Circus
CEO & Founder
Brent Bushnell has been building games, attractions, viral stunts, learning experiences and large scale productions for 20+ years. He's led multidisciplinary teams of engineers, artists, and storytellers to design and produce experiences for brands, venues, and events both in real life and virtually in VR/AR/MR. He's the founder and CEO of Two Bit Circus, a live entertainment company that builds and exhibits all-ages, social attractions. Brent is passionate about using games and play as a catalyst for learning. He is Chairman of Two Bit Foundation, a 501c3 nonprofit that deploys STEAM-based programs to inspire students about creativity. Brent is a Sir Edmund Hillary Fellow, a mentor in entrepreneurship, and a supporter of Clowns Without Borders. Many projects he’s participated in have garnered awards, including Clio, Cannes Lions, TripAdvisor and Fast Company's Most Innovative Game Company. He publishes on social media @brentbushnell.

Fabien Barati

Emissive
CEO
Co-founder and CEO of Emissive and Excurio since 2005. 👉 We created the 'Immersive Expeditions', incredible VR experiences for a large audience. Passionate about interactive and immersive technologies (VR, AR,...), I have a mixed creative and technical background with a strong taste for innovation, storytelling, gamification, and entrepreneurship. I often give lectures about all this technological nonsense :)

George Smith

Family Entertainment Group
Executive Chairman
George has been in the entertainment and amusement business for more than forty-five years. During his industry tenure, he has been involved in all facets of facilities operations and management. Currently, Mr. Smith is Executive Chairman of Family Entertainment Group. Previously, George has been a dominant force for many successfully prominent companies such as Animaland Inc, Paradigm Entertainment, and Namco Cybertainment, and more. Mr. Smith is also the past President of the International Association for Leisure and Entertainment Industries. During his term, Mr. Smith made alliances with the Amusement and Music Operators of America and the American Amusement Manufacturers Association. This culminated in the joint purchase of the Fun Expo Amusement Show. Mr. Smith was Secretary for many years of the Leisure and Entertainment Trade Show Association. He is currently on the FEC committee for IAAPA (International Association of Amusement Parks and Attractions) the largest amusement trade organization in the world, Vice President of the AAMA (American Amusement Machine Association), member of the Executive Committee, Government Relations Committee, and Co-chair of the FEC (Family Entertainment Center) Committee. 2018 Recipient of the Joe Robbins Award for outstanding contributions to the AAMA and Entertainment Community. Mr. Smith is also an industry lecturer and writer. His ongoing consulting clients include the United States Air Force, the United States Army Services Recreation Equipment Program and E Ball Games of Melbourne, Australia (an amusement game developer). Mr. Smith received his B.S.B.A from Clark University. He resides in Las Vegas.

Jacob Giacobbi

CrowdSpecs
Founder & President
With over 400 million organic video views generated for brands and creators in under 2 years, I’ve helped attractions businesses such as Great Canadian Bungee and Zero Latency VR reach new audiences, boost online sales, and generate new digital revenue streams. My "The Branded Customer Experience Campaign," is a finalist for the IAAPA 2025 Brass Ring Award for Best Social Media Marketing Campaign, recognized for its innovative approach to transforming engaging customer experiences into compelling content marketing initiatives. Passionate about storytelling, audience psychology, and digital media monetization, I help businesses transform their social media content into revenue-generating assets.

James Jensen

JUMP by Limitless Flight
Founder & CEO
James Jensen is an entrepreneur committed to working with leading-edge technology and eager to solve problems surrounding how we interact and engage with each other in physical and virtual worlds. He is the previous creator and co-founder of the world-renowned virtual reality company The VOID. Within the last 25 years, James founded and managed several technology companies in video streaming, social networks, mobile games, and creative services. He has partnered with Disney, Sony Entertainment, FOX, MGM, Intel, Microsoft, SyFy, Dreamworks, and MTV through those ventures. He is now launching a new form of virtual reality, called hyper reality, in the form of the multi-sensory entertainment company JUMP. JUMP will allow people to come as close to jumping and flying as the real thing, but without all of the risk.

Jason Van Hierden

VRCORE Education
CEO
I’m an entrepreneur and visionary who thrives on building innovative businesses that make a meaningful impact. From redefining immersive entertainment with VRCORE Arcades to transforming education with VRCORE Education, I’ve had the privilege of pioneering projects that bring cutting-edge technology to everyday experiences. Along the way, I’ve forged partnerships with industry leaders like NASA, ISS, Microsoft, Ubisoft, Costco, Stanford University, and Marvel, and collaborated with incredible teams to turn ambitious ideas into reality.

Kristof Bardos

Univrse
Head of Studio
I’m a tech, education and social impact focused serial entrepreneur. I feel comfortable pioneering new and complex business models, building ecosystem that is created by technology. I’ve founded several SaaS startups and successfully built and led a company in Europe through to a successful exit. My experience spans from early-stage ideation and product development to scaling operations and navigating the complexities of acquisitions. Currently, I’m working with my team to push the boundaries of the LBVR format—creating IP-based experiences like Black Mirror, rethinking education in LBVR classroms, developing the XRoam software platform to democratize LBVR creation, and, last but not least, finding ways to make it profitable for all stakeholders in the ecosystem.

Lou Pizante

The Experientialists
Partner
In the thrilling, yet often bewildering, world of location-based entertainment and experiential happenings, Lou deftly balances legal insight and financial acumen while trying my darnedest not to crush the creative soul. He is co-founder and partner of The Experientialists, where he regularly trades in the improbable, dabbles in the unimaginable, and goes to the edge of what is possible in immersive entertainment and location-based experiential. He is also general counsel of RPM Raceway, charged with managing such risks as supplying high-powered, all-electric, indoor go-karts to untried but surprisingly confident consumers (who are mostly bent on gunning it through lightning fast straightaways or finding the apex of each hairpin turn). Prior to all this, he ann away and joined a high-tech circus, where he was largely responsible for quashing robot uprisings and risk-managing accidental violations of physics and occasional eyebrow injuries. He once sold the Mexican government an organic cloud that rained actual tequila (google: tequila cloud). He was the CFO/GC for a company 100% owned by Nature, where he was primarily tasked with figuring out exactly what the heck that means. He holds a JD/MBA from NYU.

Ray Kallmeyer

Enklu
CEO
After a decades long career in the AAA video games industry, Ray founded Enklu to help transition the world to natural computing. Enklu's product is a spatial market place which connects players and operators of holographic theatres. Ray is an entrepreneur, startup advisor, patent author, featured artist, and public speaker at universities such USC, Stanford, and MIT.

Salem Thyne

Good Game Entertainment Group
President
I am excited to be leading the team that is changing the world of Esports Virtual Reality Gaming in America. Our first EVA location opened in North Texas in 2022 and is the only Esports Virtual Reality Gaming location in the USA. We brought this amazing technology from France in 2022 and will be opening new locations in Texas through 2023 and beyond. Join our team and contact us about investing in our growth across America.

I used my 20+ years in senior manager within the oil, chemical, and nuclear fuels business, to direct my effort in brining Esports Virtual Reality play to the USA. I have enjoyed immense success in an industry that is highly regulated, and will carry this into the world of technology and esports. Leading by example, I continually set the bar higher for myself and my team; achieving outcomes others said were unattainable.

For my team, I am a highly approachable mentor with a sense of humor. I provide engagement with an employee-friendly environment and bottom-up input, while maintaining high team and individual accountabilities with a fierce regard to safe operations.

Sam Wang

Mirra Immersive
Co-Founder
Sam is a visionary in the world of immersive entertainment, having been instrumental in pioneering cutting-edge VR experiences that captivate audiences and redefine interactive entertainment. Mirra is the world’s first social VR arcade, designed from the ground up to leverage VR into the hot trend of competitive socialization. Before Mirra, Sam created SoReal, China's world’s first large-scale VR theme park. With a background in film production, Sam is also an award-winning VFX producer, having won the 53rd Taipei Golden Horse Award. His dedication to pushing the limits of virtual reality and his insights on blending technology with compelling storytelling promises invaluable insights into the evolving landscape of VR experiences and their potential to revolutionize the entertainment industry.

Steve Grubbs

VictoryXR
CEO
As the CEO and co-founder of VictoryXR, I lead a team of educators, developers, and designers who create immersive and AI learning experiences for schools, corporations, and colleges. With 8 years of experience in the VR education industry, I have a vision to transform the way people learn and teach using metaverse campuses and curriculum.

I have a diverse and entrepreneurial background that spans across online marketing, e-commerce, technology consulting, and writing the law. I founded and own VictoryStore.com, a leading online retailer of custom products and promotional items. I also served as the past chair of Victory Enterprises, a technology services and IT consulting firm. Additionally, I was the founder of ChalkBites, a mobile app that connects businesses and immersive training. I hold a J.D. from the University of Iowa College of Law, and I was a former chairman of the House Education Committee in the Iowa House of Representatives. I am also an active member of YPO, the global leadership community of chief executives, and I chaired the YPO Technology Network for two years. I am passionate about leveraging technology, innovation, and education to make a positive impact on the world.

Terek Judi

Snap Inc.
Spectacles Product

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