Preliminary Agenda

Get ready for the VR Arcade and Attractions Summit, where the latest and greatest in virtual, augmented and mixed reality attractions are presented with context and insights that make sense for operators.

This year we will explore the idea of the downloadable theme park. VR technology delivers immersive interactive experiences that capture the imagination of new audiences. It also dramatically improves the economics for operators by reducing capital expenditures and space requirements of legacy fixed attractions. 

Our agenda is in development, but here's a snapshot of the what you'll experience when you attend the 8th, and best ever, VR Arcade and Attractions Summit.  

We invite you to join your colleagues in shaping the future of fun. Secure your seat, contribute to the dialogue, and stay at the forefront of the virtual wave. The agenda might evolve, but only to enhance your experience. Don't miss out!

Monday - March 17

Tuesday - March 19

The topics for the show (to be finalised)

More Bits, Less Atoms: The Downloadable Theme Park:

Consumers increasingly seek new experiences. Popups, touring exhibits, and a constant supply of new businesses keep them fulfilled. How can an entertainment center fully invested in fixed attractions stay fresh in an ever-changing competitive landscape? The Downloadable Theme Park trades specific hardware for flexible, software driven platforms that constantly change to keep audiences coming back. This visionary panel will discuss the concept and share what’s possible today.

Metaverse Meets the Movie Theater: Storytelling Experiences

Movie theaters are being undermined by streaming, strikes, and changing consumer expectations. More immersion from large formats like Imax and motion seats like 4DX are increasing in popularity. The recent Immersive Audience Report from the University of Birmingham suggests people also expect interactivity. What types of experiences hit the sweet spot between story, immersion, and agency?

Business Plans: Are Feasibility Studies Still Feasible?

With costs escalating, business models emerging, consumer demands changing, and competition for location-based entertainment increasing, how can an operator project success? The industry’s leading consultants will take the stage to talk about how they’re helping clients navigate the ever-changing LBE landscape.

Virtual Thrills: Coaster Parks of the Future

Roller coasters are the most popular amusement park ride according to a CBS news poll. And the advent of the VR motion simulator has made them a staple of arcades. While theme parks can have more than a dozen coasters, the biggest FECs now boast multiple VR coasters. Will arcades become the future of the coaster park? Can VR be a viable alternative for thrill seekers?

From Malls to Mars: VR Field Trips

Numerous studies have shown VR increases focus, comprehension, and retention for students. Companies are building virtual reality experiences for schools and teachers, but without the space and equipment, kids are missing out. Can the downloadable theme park play a role in this emerging education landscape, adding rich experiences and filling otherwise underutilized dayparts?

Mixing Realities: Combining the “Real” and the “Virtual”

New headsets from Meta, HTC, and Pico all feature high resolution cameras so users can see the virtual and “real” worlds mixed. This creates opportunities for new experiences, like VR laser tag, interactive treasure hunts, museum and educational experiences and more. How will customers respond when they can’t tell where reality ends and fantasy begins?

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The Downloadable FEC - Image by DallE 3, prompted by Kylie Savage
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