Pete Gustafson has been in the amusement industry for 44 years. He’s witnessed its evolution from strip mall arcades to multi-million-dollar LBE’s. Along the way, he’s been involved with just about every facet of the industry including sales, marketing, engineering, manufacturing, operations, training, and more. Today, he’s the EVP of the American Amusement Machine Association, (AAMA) overseeing one of the industry’s leading trade associations.

AAMA’s mission statement, “To make the industry better through collaboration, education, advocacy and networking,” guides the leadership team at AAMA in seeking solutions to the myriad challenges the industry faces. We acknowledge the business of fun is a serious business, and never forget it’s the fun that counts.