Mitchell is a leader in VR and game development for location-based entertainment facilities. As the founder of The Rabbit Hole VR, one of the longest running VR Arcade brands in North America since 2016, Mitchell has first-hand knowledge of arcade operations and systems that create a successful experience for both first-time VR players and gaming veterans. The Rabbit Hole VR provides mobile VR rentals, VR installations for FECs, BECs and arcades, consultations for VR attractions and operations and reselling/distribution services for VR studios creating content for location-based entertainment facilities.